Technology has
changed our world, the way we work, the way we live and the way we
communicate. It’s also changed the world of our
businesses. The things we used to be able to keep behind
closed doors is now often publicized. Dirty little secrets
are often no longer secrets, but rather put out in the virtual world for
all to see, read and judge our companies by. While there isn’t a
business that is perfect in matters of service, product perfection or
even workplace culture the more a business fails in these areas the more
it is apt to find itself online with poor ratings, customer backlash
and now even anonymous employee reviews at a social website called
Glassdoor.
How
much damage can Glassdoor reviews do when it comes to employee
recruitment and the overall public relations of your company?
Glassdoor
is a website that clearly has the ability to influence opinions when it
comes to a company’s reputation. It’s a site that not only
ranks high in search engine results, but it’s very easy to use to gain
the “insider” view of a company.
I’m
amazed at how many companies aren’t familiar with Glassdoor and haven’t
done a pulse check on information that is out there. Let this
article serve as your wake-up call.
Glassdoor
may not only be impacting those applying for jobs, but it could be
causing issues with closing sales deals if a potential customer or
client reads negative reviews from your very own employees. Now,
you can see why it’s probably a bigger deal than you thought it
was.
So, what’s next?
Take
a few moments to find your company on Glassdoor. It’s as easy as
going to Google and typing the following search phrase:
As
an example I did a search on “glassdoor, Zappos”, Zappos is known
to have a stellar culture, so the results below don’t surprise me.
Out
of 5 stars, they’ve achieved 3.7 and have over 110 reviews.
Over 70% of employees recommend the company to their friends.
The CEO Tony Hsieh has an 85% approval rating.
If you don’t find your company, that’s ok. You just know that in the future this is something you should keep an eye on.
If you find your company and your ratings aren’t as stellar as Zappos, what can you do? Great question.
If
you find there are several bad reviews and your overall score is low,
it’s probably time to go into damage control mode. Often companies
think that if you just ignore it that it will go away but just like
other social media sites have shown us like Facebook, Twitter, and
YouTube ignoring it doesn’t make it disappear.
Glassdoor
does provide the ability to respond to reviews. By
responding, you are showing that you are interested in feedback that has
been left and that you take the reviews seriously. When
responding you want to be methodical and not just do it on a whim, to
help below I’ve provided a few guidelines that can help.
Setting
up a free employee account will give a company representative the
capabilities to respond. It’s suggested that you select
someone that is responsible for managing your brand. This person
could work in human resources, recruiting, public relations or a
marketing professional.
Once
you’ve established who will take on the responsibility to respond to
reviews, spend some time establishing the company voice and keep the
following things in mind:
- Own it, by being transparent.
Just like any other social site where you must do damage control,
be transparent. If there is something that you need to own up to,
such as a management change or a merger that has had an impact on
morale then be transparent when responding to the negative reviews.
- Bury the bad reviews.
If there are very few reviews and they are negative, why not ask other
employees to leave reviews. Glassdoor provides a template and you
must follow their guidelines and not incentives reviews, but if you feel
current reviews present the real picture there is nothing wrong with
asking others to post. If you find that most reviews are negative,
but yet have a significant amount of reviews you may have a bigger
problem that needs to be addressed.
- Identify the communication breakdown. If you see a lot of reviews complaining about the same things you may have an internal communication gap
and it could be beneficial to do an internal communication audit to
find out where the breakdown is happening. Is it in the
recruitment process or after the hire date? Knowing this
will help in clearing up any issues.
- Pay to decrease visibility. Ok,
you can’t really pay to have the review removed, but you can utilize
advertising opportunities with Glassdoor that will help push the
negative down further on the page. Adverting space will enable you
to showcase awards, promote positive reviews and highlight career
growth.
While
I understand that Glassdoor can be one more social site that can cause
you a great deal of frustration and one more thing to manage and do, try
to put it into a positive perspective. You can use this
information to find where improvements could be made to enhance the
overall company culture of your company as employees see it.
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#ConspiracyExposedTerminatesASAP [ Google Search Hashtag Topic Tag ]
Glassdoor
Reviews that deserve to have a company respond a response of
responsibility: If there is no progression to a response, then
what is said in these negative outlook reviews must hold and remain
unanswered to be the truth. What are you all hiding? What is
the big secret that you don't want to tell clients? What is the
big deep dark seeded secret that you don't want to be given awareness to
the general public? What is lurking by this silence of not
providing an answer for these Glassdoor and Google Reviews?
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Let's first from this time frame of November 30th, 2018, let me first involve my local interfaced Ryan White Care Act funded
social service agency. What I am implying directly not indirectly
is that there is a Federal Bureau of Investigation cover-up to turn a
blind's eye to this condition of #GovernmentSponsoredHate. Prove me wrong and follow the advice offered in the above recommendation and respond to
your negative outlook Glassdoor reviews. The employee review
reporting of negative aspects of company operations, this has
significant direct not indirect impact on client's tier-based below
employee standards of care and quality of services provided. What
is happening region to region, these Glassdoor reviews fall into a
select few common themed review reporting.
